Head of Marketing (Direct)
Location: South Glamorgan Wales
Description: Legal & General Group is presently looking of Head of Marketing (Direct) right now, this occupation will be placed in Wales. For detail informations about this occupation opportunity kindly see the descriptions. To develop and deliver effective digital and offline communications (coreand partners) for the direct protection channel (core and direct partners), meeting business growth targe! ts within budget.
Key Responsibilities
1. Lead the marketing team in delivering an integrated marketing plan, achieving the APE target for all marketing channels within budget and/or target cost-per-sale.
2. Build constructive working relationships with internal colleagues in particular Head of Sales, contact centre management and new business areas.
3. Support the Sales & Marketing Director to drive growth of the L&G market share of the direct market and growth of the direct protection market itself through identifying and developing clear through the line marketing strategies.
4. Work with stakeholders to develop the direct protection proposition for core & partners to include:
a. Identify unique, scalable & profitable customer segments within the direct protection market.
b. Define product requirements according to each unique direct customer segment.
c. Develop propositions for each segment
! d. Develop effective propensity models that identify and targ! et key customer segments and the right mix of channels to market to them.
e. Negotiate with the product development and pricing areas to enhance/maintain/develop products including features/pricing/processing & literature based on defined requirements.
f. Recommend new direct product development opportunities where appropriate, based on research, environmental scanning, targeting requirement, identified & unique customer need.
5. Represent the direct channel and therefore input into all strategic projects impacting direct channel.
6. Work with the Head of Sales to support enhancements to customer journey - actively seek to improve customer experience through marketing, process and/or system improvements.
7. Deliver a best of breed integrated on and offline experience for direct protection and partners (including customer experience, acquisition costs, conversion rates and ape growth)
8. Regularly review the competitive e! nvironment (local and international) to identify new trends and opportunities in the market. Evaluate & comment on any new competitor products. Impact analysis on environmental threats & opportunities.
9. Provide marketing input, including developing bespoke marketing strategies, into tender documents in order to acquire new direct partners
10. Develop digital capability to deliver customer awareness, content and tools to improve customer engagement and to support sales conversion
11. Use management information, including distribution quality indicators to ensure the design and operation of marketing activity and sales processes are reviewed to take account of any relevant feedback and drive life-time value.
Skills, Knowledge and Experience required
We are seeking candidates withexperience of running and managing an intergrated (offline and online)marketing team.Below are therequired capabilities:
Customer orientation
Ensures the customer is central to all developments and proposit! ions
Communicating & influencing
Uses indirect methods and approaches: Uses a range of direct, indirect or informal approaches to influence others. Understands own impact upon other people. Involves colleagues and third parties in influencing others Uses every opportunity to reiterate ideas and get buy-in. Shares information that colleagues need even if to own detriment.
Understanding others
Anticipates the thoughts, feelings and concerns of others: Anticipates the possible reactions of others (both groups and individuals) to differing messages and styles. Adapts communication and behaviour to the needs of different audiences. Thinks through the impact on others of a communication style. Is conscious of own prejudices, biases and mental stereotypes
People management
Managing others, and takes the mid term view: Knows how to motivate staff in order to meet mid term and annual team targets. Understands! how to develop the capability of the teamand each individual in the team. Knows how to apply the personal developmentand training process in order to develop the capability of the team. Knows what tools are available for managing staff, deals with performance issues. Trusts people's competence to get things done.Values different skills people bring to the team, builds on strengths of team members. Uses a wide range of managerial styles appropriate for the circumstances
Achievement Drive
Sets own goals and objectives in line with business objectives: Establishes own vision of where heading in the absence of clear direction from the business. Approaches challenges and problems with energy, enthusiasm and a determination to succeed. Sets own goals which may be complex and challenging. Continually evaluates and reviews own progress against goals. Modifies objectives/adapts behaviour to overcome obstaclesand achieve goals. Actively encourages and monitors perf! ormance of staff and keeps track of progress
Commerical awaren! ess
Thinks through the variables affecting the business at a strategic level: Understands how different parts of the business fit together strategically to offer a solution, product or service. Recognises the broader implications of decisions on the business and its customers and identifies risks and/or opportunities. Understands and addresses both local, across the business and national issues and identifies commercial opportunity or risks. Takes tough decisions, both about when to take new initiatives or when to leave them• monitors main drivers/indicators of commercial performance and is able to interpret their long term impact on business performance.Puts in place plans and actions that address long term market trendsand business objectives
Flexibility & change orientation
Expresses vision for change: Explains clearly the need for change, gets commitment from others to change. Ensures that the change message is heard and understood. A! rticulates and communicates an explicit vision for change• simplifies, modifies, refines the vision for change. Repeats messages when ever possible. Identifies key stakeholders and builds a commitment to change
Judgement & analysis
Understands deeper interrelated variables: Makes judicious decisions based on well researched knowledge and appropriate experience. Spots deeper level issues behind problems that are not obvious. Considers a range of complex, interrelated variables that underlie superficial problems.Analyses all the critical factors and produces several possible explanations for situations.Swiftly identifies key issues in ambiguous or incomplete data.
For a copy of the JD or more information please contact Daf Rees, Senior Recruitment Consultant at company website .
We would consider offering this opportunity to candidates on a home-based basis, subject to you beingavailableto workout ofour Cardiff office ona weekly ba! sis.
In addition to our competitive salary we also offer an ex! cellent remuneration package including:
30Days Holiday12% Car AllowancePerformance Related BonusPrivate Medical InsuranceRetirement Plan for Senior Executives
Salary: . Date posted: 09/03/2013
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If you were eligible to this occupation, please email us your resume, with salary requirements and a resume to Legal & General Group.
If you interested on this occupation just click on the Apply button, you will be redirected to the official website
This occupation starts available on: Sat, 09 Mar 2013 20:15:15 GMT